Mango TV and Mango Big-V Company do trans-boundary micro business to promote the development and change of micro business industry

《芒果TV和芒果大微跨界微商,推动微商行业的发展和变革》

最近几年,最受关注的电视节目类型,非“真人秀”类视频节目莫属!而近几年发展最快最热的行业,非“微商”莫属!
For the most watched types of TV programs in recent years, “Reality Show” TV is irreplaceable, and for the fastest developing and hottest industry in recent years, it is “Micro Business”.

“真人秀”节目的兴起,使得综艺节目开创了一个新的娱乐形式;同时,“真人秀”节目的兴起,也加快了中国的文化软实力提升的速度,加速文化产业的发展,开辟我们中国人自己的文化市场。
A new form of entertainment has been created in variety show programs as the rise of the “Reality Show” programs, and meanwhile, the “Reality Show” programs also accelerate the promotion of the soft power of China culture, speed up the development of culture industry and open up Chinese cultural market for our own.

微商行业是近几年新兴起来的一个产业,借助微信的便利传播性,发展速度很快,据不完全统计,已经有超过3000万的从业人员的规模。微商行业的快速发展,则是基于智能手机的普及,以及移动端应用的发展;当然,李克强总理提出的“大众创业,万众创新”的口号,政府对大众创新的支持态度,也功不可没。
The micro business is a new industry in recent years which develops quite rapidly with the convenience of “WeChat”, and according to incomplete statistics, there are more than 30 million men involved in this industry. For the rapid development of the micro business industry, it is based on the popularity of smart mobile phone, as well as the development of mobile terminal applications, and of course, the slogan “entrepreneurship and innovation ” proposed by Premier Li Keqiang and the supporting attitude from the government can’t be ignored.

那如果文化产业和微商产业跨界融合,会触碰出什么样的火花呢?
Then what kind of park will happen if the cultural industries cooperate with the micro business industry?

由于发展太快,长期处于无监管状态;微商行业一度暴漏出很多问题,饱受诟病!微商行业在大家的争议声中,也在不断的规范和变革。从最早的简单的朋友圈卖货,到现在的,销售,包装,物流,培训,推广,地推,文案,设计,行业大会,展会,视频,微商已经成为一个有多个环节组成的产业链条。
The micro business has ever suffered criticism for its own problems because of fast development and long-term status lack of regulation, however, the micro business constantly regulates and changes among people’s argument. From the earliest simple sales in friends’ circle on “WeChat” to the various types right now including sales, packaging, logistics, training, promotion, advertising words, designation, industry conference, exhibition and video, the micro business has already been the industry chain with amount of Components.

商务部,工商局,质监局也纷纷涉足,开始对微商行业进行监管,推动行业的变革。
Now Ministry of Commerce, Industry and Commerce Bureau and Quality Supervision Bureau has also engaged in and began to supervise the micro business industry, which will promote the changes in the industry.

而最近的一则消息爆出,芒果大微要搞事情!
And recently a news was broke out that Mango Big-V company will do some important things!

芒果大微是一家专注于“微商内容化,内容娱乐化”的公司。有消息爆出,芒果大微将携手中国综艺节目的鼻祖芒果台和芒果TV做国内首档自明星大型综艺真人秀节目《微!爱豆》。其目的也是让微商人在万众瞩目的舞台上展示自己,让微商行业更加透明。
Mango Big-V is a company focusing on “micro business to content, and content to entertainment”. It is said that Mango Big-V will do the domestic reality show “Micro, Love Beans” which is the first own star variety TV program, together with Mango TV which is the leader of the variety TV program in China. Its purpose is to let micro businessmen show themselves just like a star on the stage of attention, which will make micro business industry be more transparent in public.

此消息一出,立刻被大家刷爆了朋友圈,引起大家的讨论!
As soon as the news broke out, everyone’s circle of friends on WeChat has been overflowed with this news, causing hot discuss!

微商行业媒体工作者梁老湿(微商新媒体创始人)认为,芒果大微要做微商真人秀节目这件事情,将会成为把微商行业从封闭的小圈子,推向全国的大舞台的一个有历史意义的举动。
The media worker in micro business industry, Liang Laoshi said, the micro businessmen reality show program launched by Mango Big-V will be a historic move, which promotes the micro business industry from a closed and small circle to a big stage in the country.

一部分对微商持乐观态度的朋友认为,这是湖南广电集团发出的一个信号:是为微商人背书,为微商人证言!
Some people who are optimistic about the micro business believe this is a signal issued by Hunan Radio and Television Group to support the micro businessmen.

也有不少不看好微商的朋友吐槽说:芒果大微这是一次疯狂的举动,要把“上不了台面”的微商行业,推向舞台接受大众的拷问!
There are also many people who are not optimistic about the micro business said, what the Mango Big-V will do is really crazy, which will push the micro business industry from the back corner to the public for dispute.

文化产业升级和跨界融合,究竟是加快微商行业的规范和变革,推动微商行业产业链的发展?还是将“上不了台面”的微商行业推向舞台,让微商人接受亿万观众的拷问?
For cultural industry upgrading and trans-boundary integration, does it accelerate the regulations and changes in micro business industry and promote this industry chain to develop further? Or just push micro business industry in the back corner to the stage in public and let the micro businessmen face audiences’ dispute?

让我们对芒果大微推出的《微!爱豆》这个微商选秀节目,拭目以待吧!
For the program “Micro, Love Beans” launched by Mango Big-V, let’s wait and see!

Media Contact
Company Name: Hunan mango micro cultural media Co., Ltd.
Contact Person: Jiangwei Chen
Email: [email protected]
Phone: 0731-89607111
Country: China
Website: www.mangguodawei.com